Matt Ipcar is the executive creative director at Blue State Digital and was a principal design leader for both Obama campaigns.

With a focus on design and user experience, Ipcar helps organizations find creative ways to connect with and inspire their constituencies, translate and evolve brands for the digital landscape, and bring consistency and simplicity to user interactions. Matt has led creative on projects for general election campaigns worldwide, advocacy organizations, institutions, and brands.

In addition to the work Blue State Digital has done for democratic candidates this past cycle, Ipcar led the evolution of the brand for Barack Obama’s 2012 reelection campaign, helped recruit design talent, and provided creative counsel to campaign leadership throughout.

Prior joining BSD, Matt served as Design Director for the Obama-Biden Presidential Transition Team, where he designed the Obama White House website and Change.gov. Matt also worked full time on the ‘08 Obama campaign as the Rapid Response Design Director.

From 2004-2007, Matt was at frog design, leading interactive projects for a range of fortune 50 clients. Matt holds a BA from the School of Architecture & Planning, SUNY at Buffalo, and is a born and bred New Yorker.