First published in 1967, Marshall McLuhan’s The Medium is the Massage remains a prescient consideration of how technology reshapes society. Marking its 50^th anniversary alongside the University of Salford’s own half century celebrations, BA (Hons) Graphic Design students have responded to this text to result in MSSG50: a collection of new work that explores the all-pervasive rise of electronic media.

Triggered in part by McLuhan’s seminal collaboration with designer Quentin Fiore, the range of MSSG50’s outputs include both print and digital experiments culminating in a monochromatic series of type and image-oriented ideas. As part of Design MCR 17, this group show takes place at the University of Salford’s New Adelphi building ahead of a later installation at Manchester Central Library.

mssg50.com